Brand Concept + CPG

AmericanString

We were engaged to develop a premium brand for a world-wide instrument string manufacturer.  Our relationship involved the creation of the AmericanString brand, market positioning, as well as the design, development and production of the packaging for scores of SKUs, print ads, etc.  It was critical that the brand  be relevant across many different genre of music and to many different types of players/musicians.

Corporate Image + Logo

Criterion

We were engaged to develop a corporate image for a private equity and consulting firm that was looking for a brand and logo that expressed its bold vision and intrepid spirit.  The purpose was to exude integrity and strength that could inspire team members and external stakeholders alike.

Collateral Upgrade + Automation

Materials Manufacturer

We were engaged by a manufacturer of industrial materials who needed to upgrade their sales collateral but wanted to keep their existing logo.  We revamped and simplified their product sheets and other sales collateral providing them with MSWord and MSExcel templates and updates to their SalesForce.com layouts.  We revised the look and automated their estimation and proposal tools.  The result was not only a more professional look and streamlined sales process but also a more productive and efficient sales force.

Online Store + Social Media Integration

E-Commerce

We were engaged by AmericanString to develop, deploy and manage their primary e-commerce site.  This included scores of SKUs, FAQs, Shopping Cart, Product Reviews, E-mail Campaigns, and integration with the AmericanString social media sites.